What is a website?
93% of business decisions start with a search engine search which means if you don’t have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%. The larger the item, the more research and shopping people will do. Probably 40-50% of consumer purchases start with an online search. Have a website that will be search engine optimized and designed to drive sales
Websites have taken the role of online business cards: they introduce your business to potential customers and other contacts. They get to understand, what you do, sell, or stand for. A website should say everything about your business and promote all your current products, services, and pricing. It should attract prospects and answer any and all questions they have about the company.
There are a number of reasons to redesign your website, some more compelling than others. However, redesigning your website is probably one of the last things you think about in your business. However, it’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that it has on sales and revenue.
Four Reasons why you should redesign your website
Outdated Design
If your website has an outdated design that looks old-fashioned or is not mobile-friendly, then a redesign can help make your site look more modern and responsive. With design trends changing every few years a website that is two or three years old can easily seem outdated when compared to a competitor who has a website that is up to date with the latest design trends. The latest design trends now call for a flat design utilizing simple patterns that are two-dimensional with a clean, modern look that caters to mobile interfaces as well as desktops.
Having a consistent look and feel across your site is important. If a visitor clicks on a link on your homepage and is taken to a page that looks completely different, they may be confused or even worry that they were redirected to a malicious page. Even small differences — like having different navigation menus on pages — can frustrate visitors
Poor User Experience
If your website is difficult to navigate, has slow load times, or lacks essential features, users will quickly lose interest and go elsewhere. A redesign can address these issues and provide a better user experience. When visitors access your website, it’s important to ensure they can move through your pages with ease.
If your navigation is poor, it can be challenging for your audience to find the necessary information they need. Which can lead to frustration and a negative experience. Having clear and easy-to-use navigation is crucial for your website’s success. If your audience struggles to find what they need, they may leave your site and turn to your competitors for a better user experience. You don’t want to lose potential leads to the competition simply because of poor navigation on your website.
Low Conversion Rates
To keep your website visitors engaged, it’s crucial to have a design that captures their attention and keeps them interested. Your website is often the first impression potential customers have of your business, and if they leave soon after arriving, it may be time to rethink your design.
Losing traffic due to poor design can hurt your business. If you’re struggling to retain traffic despite receiving visitors, a website redesign for 2023 may be necessary. By updating your website’s design, you can make it more modern and appealing to your audience, which can generate more interest in your business.
A fresh design can have a significant impact on how visitors interact with your website, and a redesign can help reduce your bounce rate and turn traffic into leads for your business. Don’t let poor design hold your business back – invest in a website redesign to help your business grow in 2023.
Your website’s great design won’t matter if no one sees it. To drive traffic to your site, you need to optimize it for search. A great way to do this is to make blogging part of your content strategy. Websites that feature a blog have a 43% greater chance of being ranked highly on search engines.
You want to add functionality to your site
Design is not the only thing to consider when thinking about website redesign. Good development is also crucial. If you have a great-looking site that doesn’t work properly and users leave because some features are not functioning right, you will lose business. The call-to-action buttons should be functional. For example, if one needs to place an order the process should take the shortest time possible and have an immediate acknowledgment email. If it’s a shipping company website add the cost calculator, receive inquiries, and send quotes in real time
For a redesign contact us on info@techtabbs.co.ke call us on +254706926943