We are ideologically conditioned to demand what is supplied. We are also irrational most of the time and always create a need out of what we see. And when it comes to shopping, remember that “There is no such thing as a free lunch.” Somebody always pays for it, usually you(the consumer). Businesses are never “nice” and don’t give stuff away without expecting to cultivate misplaced positive feelings from their customers and, as a result, prise more cash from their bank accounts.
Black Friday is the biggest shopping and discount day while black November sales are on 50% off or buy one get one free. However, are these deals worth it?
Are prices lower during black Friday?
Retailers are known to inflate prices in the weeks leading up to Black Friday, only to “slash” them during the event, giving the illusion of a steep discount. A study by Which? in the UK found that 98% of Black Friday deals in 2022 were available at the same price—or even cheaper—at other times of the year. This tactic leverages consumer psychology, creating a false sense of urgency to buy items before the “deal” ends. In Kenya, Black November and Friday are highly hyped. Brands and companies use influencers and campaigns to push sales. The discounts could be there but not at 50% off as the narrative on billboards says.
This big shopping week promises plenty of deals to entice customers, especially during Black Friday, but these discounts are often not what they seem. One of the most important things is not to get carried away by the deals and to check past prices to see if they have discounts.
Although stores may make it seem like their Black Friday prices are the lowest of the year, this is not always true, as before or after Black Friday you may find a lower price.
The Marketing Strategy
Many argue that Black Friday is merely a marketing ploy designed to drive sales and increase profits for retailers. Instead of genuine price reductions, retailers often inflate prices in the weeks leading up to Black Friday, only to offer “discounts” on these artificially inflated prices. This creates the illusion of significant savings while allowing retailers to maintain their profit margins.
Additionally, the aggressive marketing tactics employed by retailers during Black Friday can be misleading and manipulative. Advertisements often highlight the most significant discounts while downplaying the less attractive deals. This can create a false impression of widespread savings and encourage consumers to spend more than they intended.
While Black Friday can offer genuine bargains for savvy shoppers, it’s essential to approach the event with a critical eye. By researching prices, comparing deals, and avoiding impulsive purchases, consumers can make informed decisions and avoid falling victim to the hype.
Scam Risks and Quality Concerns
The rise of online shopping during Black Friday has also seen a surge in scams. From counterfeit websites to phishing schemes, cybercriminals capitalize on the frenzy. Barclays reported that purchase scams during the Black Friday period account for a significant portion of annual scam claims, with fake websites and social media ads being major culprits. Shoppers are often drawn to deals that seem too good to be true—because they often are.
Some products sold on Black Friday are manufactured specifically for the event, often using cheaper materials to cut costs. Known as “derivative products,” these items may not have the same quality as their regular counterparts. This is especially common in electronics, where specifications may be subtly downgraded.
While Black Friday can offer genuine savings sometimes, it’s important to approach it with a critical eye. By understanding the tactics behind the sales and being vigilant, you can avoid falling into the trap of the Black Friday myth.