Using your identity as a brand

In truth, all of us are unique in different ways but most of us look the same and it is hard to see what separates us. But there is a difference between KFC chicken and Galito’s Chicken. Which one do you prefer? Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart. And your personal identity could be the sauce.

Your identity could be the missing piece.

Your identity is what makes you instantly recognizable to your potential and active customers. Your audience will associate your personal identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

To build your brand you need to Know who you are as a brand. This will include you identifying

• Your goal (what’s your “why?”) to start the business

• Your values (what beliefs drive your company?) and what tangible/seen features do you hold in relation to your business. i.e. be a Billboard.

• Your brand personality (if your brand was a person, what kind of personality would they have?)

• Your unique positioning (Which personal trait separates you from the crowd?) The most minority feature that luck in others i.e ability, origin,culture…

• Your brand voice (if your brand was a person, how would it communicate?) This will determine your kind of clients

Your personality, belief, and mission create curiosity when positioned in the right way and place. Curiosity is innate to man and Google is an expert at feeding man’s curiosity using our insatiable need to know and the want to see more. This makes a potential buyer or client say “tell me more” or “I need to try this”. The “I need to try this” type of client can help build or bring down your brand. If you satisfy their need they will promote you on social media free of charge but when you fail they might make a negative review.

Your personality can feed a customer with the curiosity which keeps him/her in want to know, as a result, you keep them engaged. This is simply a marketing strategy that turns potential buyers into actual customers. To keep this going create a logo design, social media posts, and a website that portrays who you are to your customers.