Beauty is a subjective experience that may lead to feelings of attraction and emotional well-being.
The skincare world has seen a significant price rise over the past few years. It seems like every day, there is a new expensive skincare product on the market promising to deliver flawless, youthful skin. And this is what almost everyone is after. Having radiant skin ain’t bad, it makes one feel beautiful boasting self-esteem.
But why are skincare products becoming so expensive? For instance, there are brands you have to pay through the nose to enjoy their products. 50ml sunscreen can cost up to Ksh 6,000. This can actually pay rent for some of us. Equally, it can buy household shopping running through a month.
High-quality ingredients
One of the primary reasons for the rise in skincare prices is the use of high-quality ingredients. Many skincare companies are now opting for natural, organic, and sustainable ingredients. Which can be more expensive than synthetic or chemical ingredients. Natural ingredients like avocado oil, shea butter, and aloe vera require more resources and time to produce, which results in higher costs for the end product. But, the use of these ingredients is also believed to be healthier and more effective for the skin, making the higher cost worthwhile for many consumers.
Research and development
Another reason for the expensive trend in skincare is the research and development that goes into creating these products. Skincare companies invest a significant amount of money and resources into testing and developing their products. This research is essential in creating effective formulas that deliver on their promises. But, this investment can also drive up the price of the end product. Most products come in a package even though each is packaged separately.
Most companies are making products that have to be used together for the perfect effect after use. For example, a hyperpigmentation package that includes a cleanser, toner, serum, day and night cream, and an additional specific vitamin cream. Why can’t they make this as one product?
Marketing
Marketing is another significant factor behind the rise in skincare prices. Many skincare companies spend large sums of money on advertising campaigns and influencer marketing to promote their products. This marketing is intended to create a buzz around their brand and products, which can lead to increased demand with higher prices.
Well-known skin care brands built up a reputation for quality over time. This reputation leads to a loyal customer base. Consumers are always willing to pay more for products from known brands. Because they trust that the products will be effective and of high quality. The brand recognition and reputation of these brands are valuable assets that are reflected in the price of their products.
Packaging
Packaging is also a significant factor in the expensive trend of skincare. Many high-end skincare brands use luxurious, high-quality packaging to create a sense of luxury and exclusivity. These packages can also protect the ingredients from damage and extend the product’s shelf life, making it worth the extra cost for some consumers.
Finally, the rise of social media and the beauty influencer industry has also contributed to the expensive trend in skincare. As more and more beauty influencers showcase their skincare routines and promote expensive products, consumers are more likely to seek out and purchase these products, leading to increased demand and higher prices.
While some consumers may see the high price tag as a sign of quality, it’s important to do your research and choose products that suit your skin type and budget. At the end of the day, what matters most is finding a skincare routine that works for you and helps you feel confident in your own skin.